So you've set up your booth and are eagerly waiting people to visit. Now what? How do you encourage more visitors to stop at your booth? Over the past several years I have participated in nearly 70 craft shows, and hosted two shows (aka Made by Hand Shows). I though this would be a great opportunity to share 5 quick tips on getting people to your booth:
1: Smile/Friendliness :
Something so little as a SMILE can go a long way. Be sure you are always look happy to be at the show. Uphappy exhibitors will likely turn away potential customers. Be energetic and outgoing enough to start a conversation.
2. Stand Up (don't sit behind the table):
Customers are attracted booths where exhibitors who are standing and engaging people. Better yet, get out from behind the table and stand in front of your booth. Sometimes holding a product and asking people as they pass have you heard of "your product" is a great conversation starter.
3. Offer Something (freebies are great):
There is no doubt that customers love to get free stuff. Offer customers a free sample or a free promotional piece (ie. pens, magnets with your company information). For example, at past shows, we make little goodie bags filled with our business card, promo flyer, a candy and a promo magnet.
4. Hands-on or Demos:
Customers love to touch, feel or taste. Offer customers a demo, taster or a hands on opportunity. For example, at a past show an exhibitor offered customers an opportunity to make a string bookmark with a few loose beads. This was a great way to draw customers to your booth.
5. Entertainment: If your booth looks fun, it will attract people. Entertain visitors with a fun game or balloon pop (for a discount or free gift). We are always attracted to booths where you get to participate. Sometimes winning a "coupon" may educe that impulse buy. How about a free giveaway (ballot draw). Not only could this make a good conversation starter, but it could also helps build your mailing list.
Remember the more people who visit you booth, the more potential customers and sales you could have. We hope these tips help increase traffic at your booth.
Happy Crafting!
Happy Crafting!
